Writing
Notes on getting found by AI
What we learn running AI visibility audits — measured where we can measure it, and honest about what nobody knows yet.
August 5, 2026 · 9 min read
Which AI crawlers should you allow in robots.txt?
Not every AI crawler does the same job. Some train future models; others fetch your page right now to answer a real question. Blocking the wrong one is the mistake — here's how to tell them apart.
July 29, 2026 · 9 min readHow to add llms.txt to your website (with examples)
Google's own docs say llms.txt does nothing for AI Overviews. Google also added an llms.txt check to Lighthouse. Both are true, and the reason why is the useful part.